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When you're entering on your journey into motherhood, the last thing you think of when you're holding your little bundle of joy in your arms is what you're wearing, in particular, your underwear. Many new Mums tend to think of a nursing bra as a last minute panic buy, however this is one of the first mistakes that you can make. Running out to find the first bra you can find, or worse - sending your better half out on your behalf - won't give you that boost of confidence you need so soon after giving birth. Not taking the…
Now that Summer has arrived - or we feel it has when the sun shines - it's time for ladies across the UK to shed the layers and reveal more of themselves. However, some of us are more confident than others when it comes to dressing for summer, therefore it's time to bring in reinforcements - shapewear reinforcements. Thanks to the ever changing innovations of the fashion world, we now no longer think of shapewear as the tiny square of fabric we have to force ourselves into whilst sacrificing our need for breathing at the same time! Shapewear has evolved…
Continuing on from our earlier blog theme, where we gave you a brief insight into the history and trend of waist training, we ask “Is waist-training just a celebrity hyped fad that will phase out the same way of pencil skirts and padded shoulders?” Experts think not, waist training is a long-term commitment, although results can be seen in as little as a month, exercise plays an important role in waist training and as this should be part of our weekly routine, this is not just a trend. Allevon has included in their latest range a specific sports waist cincher…
Ever since Catherine de Medici introduced shaped undergarments (later to be called corsets) in the 16th century, women have strived to mould their bodies into the ‘perfect’ shape for their era. In the 19th Century very small waists became fashionable and corsets were laced at the back so that they could be pulled extremely tightly, in order to achieve the ‘hourglass’ figure which we still yearn for today. During World War I & II bra’s and girdles were introduced, the corset metal being needed for the war effort, and remained as our choice of undergarments until more recently when the…

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